When I arrived in Arizona more than two decades ago, the state did not require continuing education for its chiropractors. At the time, it was a very controversial subject between the two state associations, with one in favor of requiring continuing education, and the other opposed. The issue became a hot topic at the Arizona [...]
Posts under ‘Focus on Success’
The power of the Internet: A commentary by Dr. Arlan Fuhr
An editorial published a few years ago has always stayed on my mind. The column cited some examples of what traditional media is reporting about chiropractic. At the time, Forbes had recently indicated that chiropractic is not cost-effective, the Wall Street Journal had offered less-than-favorable comments, and US News & World Report questioned the effectiveness [...]
Dr. Fuhr on clinic marketing – part II
As a follow up to my commentary earlier this week about “In House” marketing, let’s address “Out House” marketing, which has evolved in process but not in concept. “Out House” marketing requires active communication on a regular basis with patients, especially with those who may visit your practice less frequently. Decades ago, we were the [...]
Dr. Fuhr comments on clinic marketing
At one point in my career, I served as a motivational lecturer at the Parker seminars. In fact, the opportunity to offer words of encouragement and professional insight to my peers inspired me to become a Parker Associate Lecturer.
In many of those lectures, I imparted information about what we were doing successfully in our daily [...]
Focus on Success: Dr. Duane Hanson
Dr. Duane Hanson, B.S., D.C., leads the Hanson Chiropractic Center in Edmond Oklahoma. A graduate of National College, Dr. Hanson has been practicing for 33 years and using the Activator Method as his primary technique since 1981. Chiropractic runs in the Hanson blood – his daughter, son-inlaw, son and brother-in-law all utilize low-force chiropractic techniques [...]
Focus on success: Dr. Bob Holwell Hot Springs, South Dakota
Dr. Bob Holwell has been a practicing chiropractor for 57 years, and has utilized the Activator Method Chiropractic Technique for nearly three decades. A graduate of the National College of Chiropractic in Chicago, Dr. Holwell lives and works in Hot Springs, South Dakota. He still sees patients four days a week, commuting between two clinics, [...]
Focus on Success: Dr. Christie Sonchar
Colorado Springs, Colorado
Dr. Christine Sonchar was initially introduced to the Activator Method after receiving adjustments at age 13 from a chiropractor who used the technique. She was later inspired to use it during her second year at Parker College of Chiropractic, after learning the method, and the science and research behind it.
When Dr. Christie (as [...]