Dr. Arlan Fuhr

Chairman & Founder

Arlan W. Fuhr, DC, Founder and Chairman of Activator Methods International, is the co-inventor of the Activator Adjusting Instrument and the Activator Method Chiropractic Technique.

Judi Fuhr

Chief Executive Officer

Judith J. Fuhr is the Chief Executive Officer for Activator Methods International. Judi has, since 2000, been at the helm of the company’s day-to-day operations as Activator’s Vice President, Chief Operating Officer, President and co-owner.


Chief Operating Officer

Tyler Hoffman serves as the esteemed Chief Operating Officer at Activator Methods International. Having commenced his journey with the company during high school, Tyler’s dedication and commitment have remained unwavering throughout his tenure. Initially assuming a part-time role, he effectively managed telephone inquiries and provided invaluable assistance across various administrative tasks. Tyler then transitioned seamlessly into a full-time position at Activator Methods, assuming responsibilities spanning customer service, sales, and warehouse operations. With a profound understanding of Activator Methods’ intricacies and an unwavering commitment to operational efficiency and organization, Tyler’s relentless efforts have propelled him to the esteemed position of Chief Operating Officer. Beyond his professional endeavors, Tyler indulges in cultivating creative projects and cherishing quality time with his canine companion, Tiger.


Warehouse Coordinator

Gertrud was born and educated in Germany before moving to Chicago and worked in the Steel Mill for 12 years.

She moved to Arizona in 1989, and has worked in various industries to include Plastics, Pharmaceuticals, and Aerospace. Later, she joined Activator in 2012 as the Shipping and Receiving clerk.

She loves horses and her seven dogs.


Customer Service Specialist

Kim was born at Williams Air Force base in Chandler, Arizona, now Mesa Gateway Airport. At one year old she went back to Minnesota where she lived until the age of 22. Kim returned to Phoenix and had 29 great years with a wonderful man before losing him to cancer. She has family and friends that keep her busy, but her greatest joy is her love of animals. Since losing her beloved cat Zootie after 17 years she has adopted two new orange kitties. A male named Dean and a female named Sammie. They are super active and keep my heart filled with joy.

Kim has work in customer service for many types of industries including pharmaceutical products, nutritional products, and automotive and motorcycle lubricants and paints. When Kim joined Activator Methods in 2011 she found a family to become a part of and a technique and product that changed her life forever.


Customer Service Specialist

I am a native Michigander with a wonderful family. Two sons who are now adults, we continue to have great fun as we course through life.

My career has been in the healthcare field working in sales & customer service. As you know that has been a dynamic field for the past 25-30 years. I continue to enjoy it immensely. The advances have changed lives for the better.

I received my bachelor’s degree in education and have learned in every career and life situation there are opportunities to learn and teach.


Director of Business Development

Joe Pekarna is a native Minnesotan who comes to Activator with a deep history of successful business development experience. He began his professional career with Hormel Foods, and later pursued his passion for business development within the commercial banking arena.

Joe has served on the board of directors of the Central Mn Music School, and as chairman of the St Cloud Chambers’ annual Central Mn Farm Show.

Joes Marketing and Management degree is from Mn State University Mankato. He and Mary, his wife of 30 years, have three adult children. Joe shares his passion for gardening with friends, neighbors and local elementary schools. He loves to golf, fish and spend time with his grandson, Joe IV.

David torres

Warehouse associate & Customer Service Specialist

I was born in Morelos, Mexico, and moved to the States as a young kid. I have resided in Arizona for over 20 years. After Graduating high school, I ventured into the workforce right away. I was working in the golf courses here in Arizona’s beautiful weather. From there, I ventured into Contract Manufacturing as an Inventory assistant for nearly ten years before landing at Activator Methods.
I am married and have a wonderful son and a Beagle. I enjoy collecting various items in my spare time, from random movie memorabilia to books. Also, I enjoy learning to cook new things like Brase’s sweet pork belly with spinach to my favored dessert, Creme Brulee.

Julie ochs


I have been an accountant for many years and have worked in diverse fields. I received my MBA from Grand Canyon University in 2019. I volunteer with a Labrador Retriever Rescue group in Phoenix. I did home visits and was doing Fostering until my hound dog said no more.
I have one child and three grandchildren in New Jersey. I love spending time with my three dogs, Bob, Lou, and Charlie. 2 black labs and a hound. I love cooking and trying new recipes. I also find peace in my garden, creating new areas of plants and dealing with my nemesis, the bunnies. I also love reading. I read a lot.
I am delighted to be at Activator Methods with such great co-workers.